DIGITAL MARKETING COURSE · KOLKATA · WEST BENGAL
Learn Digital Marketing
as a Complete
Business Skill
SEO · AEO · GEO · Google Ads · Meta Ads · Website · AI · Automation · Analytics
Kolkata has 2,500+ IT companies in Salt Lake Sector V, India's largest tea and jute export trade, and 40,000+ Durga Puja pandals driving ₹50,000 crore in annual commerce — and almost no trained digital marketers per business. The skill gap is the opportunity. 3 months to fill it.
₹3,000 to book · ₹7,000 balance within 15 days · No EMI
NEXT BATCH
September 2026 Batch
Mon · Wed · Fri · 7:30–9:00 PM
Starts Sunday, 31 August 2026
CURRENT FEE
₹10,000
Applications close in
00
Days
00
Hrs
00
Min
00
Sec
20+
Years
Marketing experience — Arvind Gupta
500+
Learners
500+ in workshops & group sessions
₹10,000
Total fee
Increases to ₹12,000 after 50 enrolments
15
Max per batch
Personal attention guaranteed
Salt Lake Sector V and Newtown Action Area house 2,500+ IT and ITeS companies — from Wipro, TCS, and Cognizant campuses to mid-size software exporters and startups. Most companies hire from a thin pool of digital marketing professionals and pay ₹25,000–₹55,000/month for senior roles that fresher applicants cannot fill due to lack of a documented portfolio. (NASSCOM Kolkata, 2025)
West Bengal's tea, jute, and handicraft export sector generates ₹12,000+ crore annually. Darjeeling tea estates, Kolkata jute mills, and Bengal handloom weavers sell primarily through brokers, trade fairs, and international buyers who discover them via referral — not digital channels. The B2B digital marketing opportunity in Bengal exports is almost entirely untapped.
A freelancer in Kolkata serving national clients earns the same metro-rate retainer — but spends what Kolkata costs. A 2BHK in Salt Lake or Ballygunge: ₹12,000–₹18,000/month. In Mumbai, the same is ₹35,000–₹50,000/month. That cost difference makes every rupee earned in Kolkata worth significantly more.
ABOUT THIS PROGRAM
What is the One Man Marketer program?
The One Man Marketer (OMM) is a 90-day live online digital marketing course by Scalify Labs, delivered via live sessions Mon·Wed·Fri 7:30–9:00 PM. It covers SEO, Google Ads, Meta Ads, website creation with WordPress and AI tools, WhatsApp automation, email marketing, analytics, B2B lead generation, and CRM — in a single structured program for 15 students per batch. The course is designed for working professionals, fresh graduates, government exam aspirants, homemakers, tea and jute export businesses, and business owners in Kolkata, Salt Lake, Newtown, Howrah, and across West Bengal. Fee is ₹10,000 total (no EMI, no upsells).
90
Days
Full program
15
Students
Per batch max
₹10K
Total fee
No EMI, no upsells
4.8★
Rating
112 Google reviews
WHY WE BUILT THIS PROGRAM
Everyone is selling a course.
We built something different.
In 2024, Arvind was running campaigns for 40+ clients — coaching institutes, clinics, and export businesses across India. Every month, someone asked for a recommendation for a good digital marketing course. Every time, the answer was the same:
“I cannot recommend any of the ones I know. They teach tools, not systems. Students graduate with 12 certificates and no client.”
The pattern Arvind kept seeing in cities like Kolkata: coaching institutes spending ₹15,000–₹25,000/month on a digital marketing agency — receiving monthly reports nobody could interpret, running ads with zero conversion tracking, unable to name a single client the ads had brought in. Kolkata has 200+ coaching institutes — almost none with a trained digital marketer on staff. That gap is why this program exists.
What they sell
Recorded videos. Self-paced. "Lifetime access" you never use. 15 modules, each taught as if the others do not exist. A certificate at the end.
What we built
15 students. 3 live sessions per week. One trainer. One real business as your practice client throughout the program. A portfolio of actual work at the end.
The honest difference
Employers and clients ask to see what you built — not which platform issued your certificate. Every session in this program produces something that goes into your portfolio.
THE CORE IDEA
One person.
One connected growth system.
Most digital marketing education teaches skills in silos. SEO here. Ads there. Automation somewhere else. The result: students who know many tools but cannot run a single end-to-end campaign.
This program teaches one integrated system — where every module feeds the next. You learn how a website generates traffic, how that traffic becomes leads, how leads become customers, and how customers become repeat buyers — automatically.
Example — Kolkata
A coaching institute in Ultadanga or a tea exporter on Strand Road: SEO for local search terms → WhatsApp automation triggered on every new enquiry → paid ads targeting Kolkata's key areas → GA4 showing exactly which campaign brought each student or buyer. One trained person builds and runs the entire system.
Scattered learning
SEO course on Udemy
Meta Ads YouTube playlist
Google Ads tutorial on a blog
Analytics course somewhere else
No connection between any of these
This program
Module 3 builds the website
Module 4 drives organic traffic to it
Module 5 runs paid traffic to it
Module 8 shows you what is working
Modules 9–10 automate the follow-up
WHO JOINS FROM KOLKATA
Six types of people join this course.
Most find they fit more than one. Each situation is drawn from real students in Kolkata and similar cities.
Tea / Jute / Export Business
Running a Darjeeling tea export, jute trading business, or Bengal handicraft export operation from Kolkata
Bengali exporters sell almost entirely through brokers and trade fairs. A trained digital marketer sets up Google Shopping for international buyers, LinkedIn outreach to procurement managers at European tea importers, and WhatsApp catalogue commerce for direct-to-buyer sales.
Module 5 covers B2B lead gen and international buyer targeting. Module 7 covers WhatsApp catalogue commerce — both directly applicable to Kolkata's export sector.
WBCS / SSC / Govt Exam Aspirant
Preparing for WBCS, SSC CGL, or UPSC from Kolkata
Freelance for coaching institutes in Ultadanga, Lake Town, and Howrah while your preparation continues. Evening batches leave your full day free for study — and you understand the aspirant mindset better than any outside agency.
Evening batch Mon–Fri 7:30–9 PM — same desk, parallel income from the coaching institute you are enrolled in.
IT / Software Professional
Currently employed at a Sector V or Newtown company — no career growth visible
Evening batches — you do not need to quit. Add a parallel digital marketing income within 90 days. IT professionals learn analytics and paid campaigns faster than most candidates due to their data background.
Sector V and Newtown professionals join the 7:30 PM batch after work — fully online, no commute.
Women Working from Home
Managing home or family in Salt Lake, Ballygunge, Lake Town, or Newtown
Digital marketing works from home, fits around family responsibilities, and gives you a professional skill that national clients value. Kolkata's lower cost vs Mumbai means one national client changes your financial picture.
Laptop + internet from Salt Lake or Ballygunge. 3 hrs/day. Live structured sessions. No commute.
Restaurant / Boutique Owner
Running a restaurant on Park Street, a boutique on Camac Street, or a café in New Town
Park Street restaurants and Camac Street boutiques rely almost entirely on Zomato and Swiggy — at 20–28% commission per order. Meta local ads, Google My Business, and Instagram Reels consistently reduce aggregator dependency within 90 days.
Module 5 covers Meta local campaigns. Module 7 covers WhatsApp ordering flows — immediately applicable to Park Street and Camac Street businesses.
Career Switcher
Stuck in a banking, insurance, BPO, or teaching role in Kolkata — no growth visible
Kolkata has a large banking, insurance, and BPO sector where progression is slow. Digital marketing values what you already know — a BFSI background makes you better at financial services marketing. Your Kolkata context — tea, exports, WBCS coaching, IT — becomes a specialisation.
A BFSI background in Kolkata makes you the most credible digital marketer for Bengal's insurance and financial services brands.
WHAT YOU WILL BUILD IN 3 MONTHS
You leave with a portfolio. Not just a certificate.
Every module produces real deliverables. This is what you show employers and clients — not a PDF certificate.
01
A Live Website
Built with WordPress + AI tools. A tea export catalogue, coaching institute landing page, or Kolkata restaurant booking page — functional with lead capture from Day 1.
02
Real Ad Campaigns
Meta + Google campaigns on real business accounts — targeting Kolkata, West Bengal, and national/international buyers. Real budget, real data, real decisions.
03
An SEO Case Study
Ranked pages with before/after screenshots and traffic data — for Kolkata-specific searches like "Darjeeling tea exporter" or "WBCS coaching Ultadanga fees".
04
Automation Workflows
WhatsApp sequences and CRM pipelines for enquiry follow-up. Tea buyer enquiry or WBCS coaching lead → WhatsApp → CRM → follow-up within 60 seconds.
05
An Analytics Dashboard
Custom GA4 + Ads dashboard showing exactly what is working — the way a Sector V agency account manager reads it.
06
A Portfolio Case Study
Documented evidence of everything you built — formatted as a client-ready presentation for jobs or freelancing pitches in Kolkata or nationally.
THE HONEST REASON THIS MATTERS
The most common complaint from people who tried to learn digital marketing on their own: “I spent a year watching videos and doing free courses, but when I sat in front of a client or employer, I had nothing to show.” When you finish this program, your portfolio has 6 real deliverables — each one built on a real business, with real data, with decisions you made and can explain.
14 MODULES · ONE GROWTH ENGINE
A structured learning journey — not a playlist.
Every module builds on the last. You apply each one to one real business throughout the program.
Basics of Digital Marketing
How growth works before you touch a single tool.
What you will cover
Understanding the Business
Map the business model before planning any campaign.
What you will cover
Showing: Modules 1–2
WHY THIS vs OTHERS
One Man Marketer vs. Every Other Course
YOUR MENTOR
Arvind Gupta — Practitioner, Not a Trainer
Founder, Scalify Labs · 20+ Years · Ex-Director, Dheya Careers · Ex-Admission Head, KK Modi University
Arvind Gupta does not teach from textbooks. He teaches from campaigns running right now. Every module in this course is something he uses with active clients this week.
20+
Years in marketing
12
Yrs as Director, Dheya Careers
₹1 Cr+
Ad budget managed / year
500+
Students trained
Trained students at
Live sessions
3× per week — not recordings you skip
Direct feedback
Arvind reviews your projects personally
WhatsApp group
Batch support throughout 90 days
Session recordings
30-day access after each live class
Portfolio review
Final portfolio reviewed before job or client hunt
Post-batch access
Mentorship continues after the program ends
Student reviews
Sep batch seats
OPPORTUNITY IN KOLKATA
What you can do with these skills in Kolkata
Kolkata is the commercial, intellectual, and cultural capital of east India — a city of 1.5 crore with 2,500+ IT companies, a ₹12,000+ crore export sector, 200+ coaching institutes, and a festival economy that generates ₹50,000 crore annually. Almost none of these businesses have trained in-house digital marketers.
Coaching Institutes
200+
Lead generation for WBCS, SSC, NEET, JEE admissions
Clinics & Hospitals
500+
Google Business, reviews, appointments
Export Businesses
800+
B2B digital marketing for tea, jute, handicraft exporters
Restaurants & Cafes
2,000+
Google Business, Instagram, direct booking vs Zomato/Swiggy
IT & Software Companies
2,500+
B2B marketing, LinkedIn, employer branding
Fashion & Retail
1,500+
Meta ads, Instagram, D2C campaigns for local brands
Salary data from Naukri, LinkedIn and Indeed for West Bengal / Kolkata roles — August 2026.
Digital Marketing Executive
Sector V agencies, IT companies, coaching institutes
₹14,000 – ₹26,000 /mo
SEO Executive
Local + national remote roles
₹13,000 – ₹22,000 /mo
Social Media Manager
Fashion, FMCG, BFSI, and export brands
₹16,000 – ₹30,000 /mo
Performance Marketing Exec
D2C, e-commerce, lead gen — remote from Kolkata
₹22,000 – ₹42,000 /mo
Digital Marketing Manager
2–3 years experience, Sector V IT companies
₹38,000 – ₹65,000 /mo
Kolkata agencies and IT companies actively hire people with real portfolio projects. A documented campaign case study outperforms 2 years of unrelated work experience.
OPPORTUNITY CALCULATOR
What does delay actually cost you?
Target monthly income after this skill
Months you are considering delaying
Illustrative only. Actual outcomes depend on effort, skills and market conditions.
THIS COULD BE YOU
What learners from Kolkata could build.
Important: These are illustrative personas — realistic profiles of the kind of people who join this program and what they could achieve. We'll build real stories with our Kolkata learners as the batch progresses.
Subhrajit Ghosh
Salt Lake Sector V, Kolkata · Software Engineer → Freelancer
“I was a software engineer in Sector V. The analytics module clicked immediately — I understood the data layer before most classmates. Within 4 months I had 2 freelance clients paying ₹14,000 and ₹19,000/month. I now earn more from freelancing than from my tech job.”
What they built
✓ Freelancing from Salt Lake at ₹33,000/month within 4 months of completing the course
SECURE YOUR SEAT
September 2026 Batch — Kolkata
9 of 15 seats remaining at ₹10,000 · Next fee ₹12,000 after 12 more enrolments
COURSE FEE
₹10,000
No hidden costs · No upsells · No EMI
Price increases after 12 more enrolments
OPTIONAL ADD-ON
Career Clarity Session
45-min · ₹199 · Credited if you enrol
Not sure if digital marketing is the right path? Book a 1-on-1 session before you commit. We will give you an honest answer — including if we think it is not the right fit.
Psychometric assessment — marketing aptitude
1-on-1 with Arvind or a senior counsellor
Honest recommendation — even if "not now"
Only 2 sessions per week — books fast
₹199 fully adjusted against course fee if you join
Apply — Kolkata Batch
4 questions · No sales call · We respond by message
Tell us about yourself
Prefer a quick conversation before applying?
Chat on WhatsApp →GO DEEPER · KOLKATA
Read before you decide
Six guides written specifically for the Kolkata market — salary data, local business opportunities, and common questions from aspirants here.
Digital Marketing Salary in Kolkata for Freshers — 2026 Data
What entry-level digital marketers earn at Kolkata agencies, Sector V IT companies, coaching institutes, and national remote roles — with actual salary ranges from Naukri and LinkedIn.
Read articleDigital Marketing for Kolkata Tea Export and Jute Businesses — Complete Guide
How Darjeeling tea exporters, Kolkata jute traders, and Bengal handicraft businesses use LinkedIn outreach, Google Search, and WhatsApp commerce to find international buyers and eliminate broker commissions.
Read articleHow Kolkata Brands Maximise Durga Puja Season with Digital Marketing
The ₹50,000 crore Durga Puja economy — how fashion brands, restaurants, and pandal sponsors use Meta Ads, Instagram, and WhatsApp to drive measurable revenue during the festival season.
Read articleDigital Marketing Jobs in Salt Lake Sector V and Newtown Kolkata — 2026
Which companies are hiring, what they pay, and what portfolio evidence gets you shortlisted in Kolkata's competitive IT sector digital marketing job market.
Read articleCan I Freelance from Kolkata for National and International Clients?
Kolkata's cost of living vs. national client rates — the maths of freelancing from Salt Lake or Ballygunge compared to working in Mumbai or Delhi.
Read articleDigital Marketing for WBCS Aspirants — Build Income During Exam Prep
Evening batches, coaching institutes as first clients, and the case for building parallel income while preparing for WBCS, SSC CGL, or UPSC from Kolkata.
Read articleNot ready to apply yet? Start here.
Download Course Brochure
Full curriculum, schedule, fee breakdown, and syllabus PDF
Get Batch Details on WhatsApp
Schedule, seat count, next steps — sent to your WhatsApp directly
Get Batch DetailsFAQ · KOLKATA
Frequently asked questions
Organized by what students actually search — duration, fees, the program, and common objections.
Updated August 2026
KOLKATA · SEPTEMBER 2026 BATCH
One System. 3 Months. The Rest Is You.
9 seats remaining at ₹10,000. Next fee: ₹12,000.
Application takes 4 minutes. No sales call required.
Not sure if this city batch is right? Explore the full program first.
View One Man Marketer — Full Program₹10,000 · Kolkata
9 seats · Next fee ₹12,000