RCS Messaging for Modern Business Communication
Send verified, interactive, media-rich business messages directly to Android users — with images, videos, CTA buttons, and branded messaging experiences. Starting at just 16 paisa per message.
Starting at
₹0.16/message
Minimum Order
50,000 Messages
Scalify Labs ✓
Verified Business
Exclusive Offer
Get 20% Off — Today Only
Tap below to claim your offer now
Property
Courses
Clinic
CTR vs SMS
3.5× Higher
Starting from
₹0.16/msg
Old SMS
Hi, we have a 20% discount. Call 9876543210 to know more.
✓ Delivered
✗ No branding
✗ No images
✗ No buttons
RCS Message
Scalify Labs ✓
Verified
🎯 Special Offer
20% Off Today
Limited time deal
✓ Brand verified
✓ Rich media
✓ CTA buttons
What is RCS Messaging?
RCS (Rich Communication Services) is the next generation of business messaging that upgrades traditional SMS into a rich, interactive communication experience.
With RCS messaging, businesses can send images, videos, product cards, CTA buttons, appointment links, and verified branding — directly inside the user's native Android messaging inbox. No separate app installation required.
- Images, videos & GIFs
- Product cards & carousels
- Book, Call & Visit CTA buttons
- Verified business branding
- Appointment & payment links
Next-Gen Messaging
Why Businesses Are Switching to RCS
Verified Brand Identity
Carrier-verified sender profile with logo, name, and blue tick
Rich Media Messaging
Send images, videos, GIFs, and PDFs inside the native inbox
CTA Buttons
Book, Call, Visit, Pay — action buttons built right into the message
3.5× Higher Click Rates
Richer messages drive dramatically more engagement than plain SMS
Product Carousels
Swipeable product cards to showcase multiple offers in one message
Real-Time Analytics
Track delivery, opens, clicks, and conversions per campaign
Head-to-Head Comparison
RCS vs WhatsApp Business Messaging
† WhatsApp API marketing conversation rate, India 2024–25. Rate varies by template category.
Cost Advantage
Lower Cost. Richer Experience.
RCS enables predictable bulk campaign costs, interactive experiences, and direct Android inbox delivery — at a fraction of WhatsApp API pricing.
RCS Messaging
₹0.16
per message · flat rate
- Rich media + CTA buttons
- Carrier-verified branding
- Direct Android inbox
- Full campaign mgmt — Free
- No per-session charge
WhatsApp Business API
₹0.82
per marketing conversation†
- App installation required
- Per 24-hr session billing
- Promotional restrictions
- Meta-verified only
- Higher ongoing cost
Traditional SMS (A2P)
₹0.12
per message · avg market rate
- Plain text only
- No branding or logo
- No images or buttons
- No read receipts
- Low engagement rates
† WhatsApp API marketing conversation rate, India 2024–25. Minimum order 50,000 RCS messages.
98.2%
Delivery Rate
3.5×
CTR vs SMS
5× cheaper
Savings vs WA API
75%+
Avg Open Rate
Simple Process
How RCS Messaging Works
Business Verification
Register your brand with carrier partners. Get your verified sender profile with logo and display name.
Campaign Setup
Our team designs rich message templates — cards, carousels, CTA buttons — and loads your contact list.
Rich Message Delivery
Messages land directly in the native Android messaging app. No app needed, no link clicks required.
Performance Tracking
Monitor delivery rates, opens, button clicks, and conversions in real-time from your dashboard.
Use Cases
Industries Using RCS Messaging
Education
Admission alerts, exam reminders, brochure cards
Clinics & Healthcare
Appointment reminders, health camps, lab results
Real Estate
Property cards, site visit booking, price updates
Retail & Ecommerce
Product carousels, sale alerts, order tracking
Home Furnishing
New arrivals, catalogue carousels, discount offers
Local Businesses
Promo offers, event invites, loyalty campaigns
Full Platform
Everything Needed for Rich Messaging Campaigns
Full Campaign Management — Included Free
Scalify Labs manages your entire RCS campaign — template design, verification, scheduling, delivery, and reporting — at no extra charge.
2,50,000
Messages Sent
2,44,500
Delivered
28,340
Clicked
Summer Sale Campaign
50,000 messages
Active
12.4%
Product Launch — July
1,00,000 messages
Scheduled
—
High-Volume Campaigns
Need More Than 5 Lakh Messages?
Get custom bulk pricing for large-scale RCS campaigns
Common Questions
Frequently Asked Questions
RCS works on Android devices running Android 5.0+ with Google Messages (the default messaging app on most Android phones). It covers 500M+ Android users in India. iPhones are not supported — those users automatically receive a plain SMS fallback.
No. RCS messages arrive in the native Android Messages app already installed on the device. There is nothing to download or set up from the user's side.
Yes. RCS supports images, videos, GIFs, PDFs, and file attachments. You can also send interactive rich cards and product carousels — all inside the default messaging app.
Yes, significantly. RCS costs ₹0.16 per message — flat rate, no per-session charge. WhatsApp Business API charges ₹0.82 per marketing conversation (24-hour session) in India. For a campaign of 1 lakh messages, RCS costs ₹16,000 vs ₹82,000+ on WhatsApp API. That is over 5× cheaper.
The minimum purchase is 50,000 messages (₹8,000). This ensures campaign viability and cost efficiency. For higher volumes, contact us for custom bulk pricing.
Yes. After business verification, your brand logo, display name, and description appear inside the user's chat thread. This branded sender identity dramatically improves trust and engagement.
Scalify Labs manages your entire RCS campaign — from template design and verification to scheduling and delivery — at no extra charge. Campaign management is included free with every order.
Business verification takes 5–7 business days. Once approved, you can launch campaigns within 24 hours. Scalify Labs handles the entire verification and onboarding process for you.
Upgrade From Basic SMS to
Interactive Messaging
Launch branded RCS campaigns with images, buttons, carousels, and verified business messaging at ₹0.16/message.
Full campaign management included — no extra charge
Minimum 50,000 messages · Response within 2 hours · Campaign management free