Key Insight
What does OBD calling actually cost in India in 2026? This guide breaks down per-call pricing, volume tiers, IVR vs simple playback pricing, and real cost-per-lead benchmarks from actual campaigns.
OBD Calling Pricing in India 2026
OBD calling in India is priced per connected call — meaning you pay only when the dialled number answers and the message plays. Unanswered calls, busy lines, and switched-off numbers are not charged.
Standard per-call rates in India range from ₹0.18 to ₹0.35 per connected call, depending on volume, call type, and campaign configuration.
Pricing Tiers by Volume
| Monthly Call Volume | Price Per Connected Call |
|---|---|
| Up to 50,000 calls | ₹0.30–₹0.35 |
| 50,001 – 2,00,000 calls | ₹0.22–₹0.28 |
| 2,00,001 – 10,00,000 calls | ₹0.18–₹0.22 |
| Above 10,00,000 calls | Custom (₹0.14–₹0.18) |
Scalify Labs' standard rate starts at ₹0.22/call for campaigns from 50,000 calls upward.
What's Included in the Per-Call Rate
At Scalify Labs, the per-call rate includes:
- DND scrubbing — mandatory TRAI compliance, included at no extra charge
- Platform access — campaign dashboard, real-time reporting, call logs
- Retry logic — automatic redial of unanswered numbers at configured intervals
- Basic IVR — single-level key-press response (Press 1 for callback) included
- Lead list export — interested respondents exported to CSV/CRM in real time
- Campaign management — setup, scheduling, monitoring handled by Scalify Labs team
- Multi-level IVR (Press 1 for sales, Press 2 for support, Press 3 for EMI info): ₹5,000–₹15,000 one-time setup
- Live agent transfer: per-minute charges for connected transfer time apply
- Custom API integration with your CRM: ₹10,000–₹25,000 one-time
- Voice recording production (if you don't provide your own): ₹2,000–₹5,000 per recording
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Cost Per Lead Benchmarks by Industry
Cost per lead from OBD campaigns varies by industry, database quality, and call script effectiveness. Benchmarks from actual Indian campaigns:
| Industry | Typical CPL Range | Best-Case CPL |
|---|---|---|
| NEET/JEE Coaching | ₹80–₹150 | ₹60 |
| NBFC Loan Recovery | ₹40–₹80 (per payment callback) | ₹30 |
| Insurance Renewal | ₹120–₹250 | ₹90 |
| Real Estate (site visits) | ₹300–₹600 | ₹200 |
| Healthcare (appointments) | ₹60–₹120 | ₹40 |
| Generic B2C leads | ₹150–₹400 | ₹100 |
These CPLs assume:
- Intent-verified or prior-relationship database (not cold purchased lists)
- Regionally relevant voice recording
- Optimized calling window (evenings / weekends)
- Active IVR response collection
OBD vs Other Lead Generation Channels: Cost Comparison
| Channel | Typical CPL in India |
|---|---|
| Google Ads (Education) | ₹300–₹900 |
| Meta Ads (Education) | ₹250–₹700 |
| Education portals (Shiksha, Careers360) | ₹250–₹600 |
| Manual telecalling | ₹180–₹350 |
| OBD calling | ₹80–₹250 |
| WhatsApp broadcast | ₹100–₹300 |
OBD consistently achieves 3–5× lower CPL than paid digital channels when the database is intent-verified.
Minimum Campaign Size
Most OBD providers in India require a minimum of 10,000–25,000 calls per campaign. Scalify Labs' minimum is 50,000 calls (₹11,000 at ₹0.22/call).
This minimum exists because OBD campaigns perform significantly better at scale — smaller databases produce insufficient statistical signal for optimization, and the per-call rate at low volumes doesn't justify the fixed setup overhead.
Budget Planning: What ₹10,000, ₹50,000, and ₹2 Lakh Buys
₹10,000 budget: 45,000 calls at ₹0.22/call. Suitable for a targeted campaign within one city or to a specific database segment (e.g., previous enquiries from one year). Expect 11,000–18,000 connections and 100–300 interested leads depending on industry. ₹50,000 budget: 2,27,000 calls at ₹0.22/call. State-level campaign or multi-city outreach. Suitable for coaching institutes, insurance companies, and NBFCs with state-wide databases. Expect 550–900 qualified leads. ₹2,00,000 budget: 9,00,000 calls. National campaign or large-state saturation for companies with verified national databases. At NEET coaching CPL of ₹80–₹150, this budget generates 1,300–2,500 qualified admissions enquiries.What is the minimum budget for an OBD calling campaign in India?
The minimum practical budget for an OBD campaign at Scalify Labs is ₹11,000 (50,000 calls at ₹0.22/call). This covers database upload, DND scrubbing, campaign setup, basic IVR, and full reporting. Campaigns below 50,000 calls are not cost-effective due to per-setup overhead.
Does OBD calling cost include the voice recording?
No. The per-call rate covers platform and termination costs. Voice recording production (if you don't supply your own audio file) is charged separately at ₹2,000–₹5,000 per recording. Most clients supply their own recordings — a professional voice-over recorded at a local studio costs ₹1,500–₹3,000 and significantly outperforms automated text-to-speech.
Is OBD calling priced per dialled call or per connected call?
Per connected call. You pay only when the phone is answered and the message begins playing. Unanswered calls, busy signals, switched-off numbers, and calls that fail to connect are not charged. This is standard across all legitimate OBD providers in India.
Are there hidden charges in OBD calling packages?
The main add-ons to watch for: multi-level IVR setup fees, live agent transfer per-minute charges, CRM API integration fees, and DLT registration costs if not already registered. Ask your OBD provider for an all-inclusive quote before signing.
Scalify Labs · Ranchi, Jharkhand
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Disclaimer: The strategies and information in this article are for general informational purposes based on our experience at Scalify Labs. Results vary by business, market, and execution. Consult with a specialist for advice specific to your situation.
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Founder, Scalify Labs
Founder of Scalify Labs · 17+ years in digital marketing · Ranchi, Jharkhand. Has helped 100+ Indian businesses build profitable digital marketing systems.