RCS Messaging Examples: 7 Real Campaigns That Drove Results

RCS Messaging Examples: 7 Real Campaigns That Drove Results

RCS is no longer experimental. Brands across India and globally are running RCS campaigns that are outperforming SMS, email, and in many cases WhatsApp. Here are 7 real-world RCS messaging examples — with actual results — that show what is possible when you upgrade your messaging channel.

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1. BigHaat (India) — 103% ROAS on Agricultural Products

Brand: BigHaat, India's leading agri-input e-commerce platform Campaign: Product launch notification + carousel with "Buy Now" button Channel: RCS vs SMS A/B test What they did: BigHaat sent farmers a product launch message for a new crop protection solution. The RCS version included a product image, key benefits in a card carousel, and a direct "Buy Now" button. The SMS version had only text with a link. Results:

• RCS ROAS: 103% vs SMS ROAS: 49%
• Click-through rate: 4.2x higher than SMS
• Conversion rate: 2.8x higher than SMS

Why it worked: Farmers on Jio and Airtel networks could see product visuals without leaving the default Messages app. The "Buy Now" button eliminated the step of copying a link. Trust was higher because BigHaat's verified sender badge appeared on every message.

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2. Nespresso (Global) — 11% Higher Conversion Rate

Brand: Nespresso Campaign: New machine launch to existing customers Channel: RCS vs email What they did: Nespresso sent a rich product card showing the new machine, with a "Shop Now" button and a "Watch Video" button. Customers could see the machine in detail without opening an app or browser. Results:

• Conversion rate: 11% higher than email
• Click-through rate: 4x higher than email
• Open rate: Near 100% (RCS messages open in the native messages app — no spam folder)

Why it worked: Email open rates in India average 15–20%. RCS messages land in the native Messages app where open rates exceed 85%. The visual richness of a product card does the selling that a plain text email cannot.

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3. Clarins (Global) — 2.5x Click-Through Rate

Brand: Clarins, luxury skincare Campaign: Seasonal sale announcement with product carousel Channel: RCS vs SMS What they did: Clarins sent an RCS message featuring three product cards (each with image, name, discount %, and "View Offer" button) in a horizontal carousel. Users could scroll through products without opening the website. Results:

• CTR: 2.5x higher than SMS
• Revenue per message sent: 1.8x higher than SMS
• Unsubscribe rate: Lower than SMS (branded + visual messages feel less spammy)

Why it worked: The carousel format reduces friction — customers browse products inside the message thread. The branded sender identity (Clarins logo + verified tick) increased perceived legitimacy.

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4. LA Rams (USA) — 70% Engagement Lift

Brand: Los Angeles Rams (NFL) Campaign: Game-day ticket offers + fan engagement Channel: RCS What they did: The Rams used RCS to send match-day updates, seat upgrade offers, and behind-the-scenes video clips. Fans could tap "Book Seats", "Watch Highlights", or "Share" directly from the message. Results:

• Engagement rate: 70% lift vs previous SMS campaigns
• Ticket sales from RCS: Significant uplift in direct attribution
• Customer satisfaction scores: Increased — fans reported the experience felt premium vs. SMS

Why it worked: Sports fans want visual, immersive experiences. RCS delivered that in the messages app without requiring a separate app download. Real-time updates (score, seat availability) matched fan intent at the right moment.

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5. Casas Bahia (Brazil) — 6.2x ROI

Brand: Casas Bahia, Brazil's largest electronics retailer Campaign: Promotional sale with personalized product recommendations Channel: RCS What they did: Casas Bahia sent personalized RCS messages featuring products the customer had browsed, with a "Complete Purchase" button and a limited-time offer timer visual. Results:

• ROI: 6.2x vs previous SMS campaigns
• Purchase completion rate: 3.1x higher
• Average order value: 18% higher (customers saw related products in the carousel)

Why it worked: Personalization + visual + action buttons in a single message thread. No redirects, no abandoned browser tabs. The urgency timer in the RCS card reduced decision delay.

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6. Indian Healthcare Clinic (Ranchi) — OPD Confirmation Flow

Brand: Multi-specialty clinic in Ranchi, Jharkhand Campaign: Appointment confirmation + pre-visit checklist Channel: RCS (via Scalify Labs) What they did: Patients received an RCS confirmation after booking an OPD slot. The message included:

• Doctor name, photo, room number
• "Confirm Appointment" / "Reschedule" / "Cancel" action buttons
• Pre-visit instructions as a quick-read card
• "Get Directions" button (linked to Google Maps)

Results:

• No-show rate reduced from 31% to 9%
• Manual confirmation calls reduced by 78%
• Patient satisfaction score: 4.6/5 for communication experience

Why it worked: Patients got all information in one place without navigating to a website. Action buttons meant no calling the clinic for changes. The visual card with doctor details built trust before the visit.

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7. Coaching Institute (Jharkhand) — Admission Season Campaign

Brand: Competitive exam coaching institute, Jharkhand Campaign: New batch launch + seat availability Channel: RCS (via Scalify Labs) What they did: Students who had enquired about admission received an RCS message with:

• Batch schedule card (dates, timing, fees)
• Faculty photo cards in carousel
• "Reserve Seat" button (direct WhatsApp/form link)
• Success rate stats (visual badge: "84% students cleared JPSC in 2025 batch")

Results:

• Seat reservations within 48 hours: 3.4x higher than SMS batch
• Enquiry-to-enrollment conversion: Improved by 2.1x
• Cost per enrollment: Reduced by 40%

Why it worked: Visual proof (faculty photos, success stats) and a one-tap reserve button removed all barriers to action. The message felt like a premium product brochure delivered in the messages app.

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Key Patterns Across All RCS Campaigns

Pattern	Why It Drives Results
Action buttons	Eliminate link-copying friction — customers act immediately
Product/service carousels	Let customers browse before clicking through
Verified sender identity	Builds trust — no phishing anxiety
Rich media (images, video)	Visual communication 6x more effective than text
Personalization	Relevant messages get 3–5x better response
Native delivery (no app)	85%+ open rates vs 15% for email

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Running Your First RCS Campaign in India

Scalify Labs manages end-to-end RCS campaigns for Indian businesses — from DLT registration and Google RBM verification to campaign design, scheduling, and analytics. Pricing starts at ₹0.18 per message with volume discounts.

Contact us to discuss your next campaign.