Key Insight
How agencies, telecom resellers and CPaaS aggregators in India can resell RCS Business Messaging under their own brand. Covers panel features, margins, API access and minimum volume requirements.
What is an RCS Reseller Panel?
An RCS reseller panel is a white-label platform that lets agencies, telecom distributors, and messaging aggregators offer RCS Business Messaging to their clients under their own brand — without building their own carrier integrations or DLT infrastructure.
As an RCS reseller through Scalify Labs, you:
- Get your own branded dashboard to manage client accounts
- Access wholesale per-message rates (starting ₹0.14/message)
- Set your own client-facing pricing (typically ₹0.18–0.25/message)
- Handle client onboarding, DLT registration, and campaign management through one panel
- Access the Scalify Labs API for custom integrations
Who Should Become an RCS Reseller?
The RCS reseller model works for:
Digital marketing agencies already running SMS or WhatsApp campaigns for clients — adding RCS is a natural upsell. Telecom distributors and VAS resellers who have existing relationships with local businesses and want to add a high-margin messaging product. CPaaS/A2P SMS aggregators looking to add RCS to their channel portfolio alongside SMS and WhatsApp. IT companies and system integrators who build CRM, ERP, or e-commerce platforms and want to offer in-app messaging capabilities. Franchises and channel partners of existing messaging platforms looking to add RCS to their product mix.Reseller Panel Features
Multi-client management- Create and manage unlimited sub-accounts
- Set individual credit limits per client
- View all clients' campaign performance from one dashboard
- Bulk credit allocation and auto top-up
- Your logo and brand name on the dashboard
- Custom domain (e.g., rcs.youragency.com)
- Branded client-facing reports and invoices
- Template builder with rich media support (images, carousels, buttons)
- DLT template registration management
- Campaign scheduler and bulk upload
- Real-time delivery and CTR analytics
- REST API for campaign automation and CRM integration
- Webhook support for delivery receipts and click events
- Sandbox environment for development and testing
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- DLT registration workflow for client brands
- Opt-out management and suppression lists
- TRAI compliant template categorisation
Reseller Pricing and Margins
| Volume (Your Total Monthly) | Reseller Rate | Typical Client Rate | Your Margin |
|---|---|---|---|
| Up to 5 lakh messages | ₹0.16/message | ₹0.22/message | ₹0.06 (37%) |
| 5–20 lakh messages | ₹0.15/message | ₹0.20/message | ₹0.05 (33%) |
| 20–50 lakh messages | ₹0.14/message | ₹0.18/message | ₹0.04 (28%) |
| 50 lakh+ messages | Custom | Custom | Custom |
- Your cost: ₹75,000/month
- Client billing: ₹1,00,000/month
- Monthly margin: ₹25,000 (33%)
Reseller vs Direct Client — What Changes?
| Direct Client | Reseller | |
|---|---|---|
| Pricing | ₹0.18/message | ₹0.14–0.16/message |
| Client management | N/A | Multi-account panel |
| White-label | No | Yes |
| API access | Limited | Full REST API |
| Support | Email + WhatsApp | Dedicated account manager |
| Minimum commitment | 50,000 messages | 1 lakh messages/month |
How to Become an RCS Reseller with Scalify Labs
Step 1 — Apply Contact us with your business profile — existing client base, monthly message volume estimate, primary industries served. Step 2 — Agreement Sign the reseller agreement covering pricing tiers, payment terms, and white-label usage guidelines. Step 3 — Panel setup Your branded panel is configured within 3–5 business days — custom domain, logo, colour scheme. Step 4 — Training A 2-hour onboarding session covering DLT registration workflows, template management, campaign setup, and API access. Step 5 — Launch Start onboarding your first clients. Our team provides technical support for your first 5 client setups.Frequently Asked Questions
What is the minimum volume commitment for a reseller?
1 lakh messages per month across all your clients combined. This minimum ensures access to wholesale pricing.
Can I resell to clients in any industry?
Yes, with the standard exceptions — no adult content, no political messaging without TRAI approval, no financial fraud.
Do my clients see Scalify Labs branding?
No. The white-label panel shows only your branding. Clients interact with your brand throughout.
Can I offer WhatsApp and SMS alongside RCS?
Yes. Scalify Labs also provides WhatsApp Business API reseller access and A2P SMS. You can bundle all three under your panel.
What support do I get as a reseller?
Dedicated account manager, priority technical support, and monthly strategy calls to help you grow your RCS reseller business.
Interested in becoming an RCS messaging reseller in India? Contact Scalify Labs → | Explore RCS Messaging Service →
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Founder of Scalify Labs · 17+ years in digital marketing · Ranchi, Jharkhand. Has helped 100+ Indian businesses build profitable digital marketing systems.