Tag
#AI search
2 articles
AI
Backlinks Are Not Enough Anymore: Why AI Search Rewards Mentions Over Links
Backlinks used to be everything in SEO. Not anymore. Google's AI doesn't just count links — it summarises trust. The brands winning in AI search are the ones being mentioned in real conversations across Reddit, YouTube, podcasts, and reviews. Here's how to engineer those mentions.
8 minRead
SEOGoogle Is Only 27% of Search: Why Your Customers Are Deciding on TikTok, Reddit and ChatGPT
Google is only 27% of all search activity online. The other 73% — where buyers actually decide — happens on TikTok, Reddit, Amazon, YouTube, and ChatGPT. Here is the RICE framework for showing up where it matters.
10 minRead