Key Insight
Choosing the wrong WhatsApp BSP is the #1 mistake Indian businesses make. The right BSP depends on your team size, use case, technical capability, and budget. This comparison covers the 5 major BSPs in India with exact pricing, feature differences, and a recommendation matrix so you pick the right one the first time.
What Is a BSP (Business Solution Provider)?
A BSP is a company approved by Meta to provide access to WhatsApp Business API. They manage the technical layer — server infrastructure, API connections, compliance — so businesses can use WhatsApp for marketing and customer communication without building direct API integrations.
In India, the major BSPs are: AiSensy, Interakt, Wati, Gupshup, and 360dialog.
Full Comparison Table
| Feature | AiSensy | Interakt | Wati | Gupshup | 360dialog |
|---|---|---|---|---|---|
| Starting price | ₹999/month | ₹2,499/month | ₹2,999/month | Custom | ₹1,200/month |
| Free trial | 14 days | 14 days | 7 days | Demo only | No |
| Max users (base plan) | 2 | 3 | 5 | Unlimited | API only |
| Broadcast campaigns | Yes | Yes | Yes | Yes | Via API |
| Chatbot builder | Basic | Yes | Yes | Advanced | Via API |
| CRM integration | Basic (Zoho) | HubSpot, Zoho, Leadsquared | HubSpot, Pipedrive | Enterprise CRMs | Any (developer) |
| Shopify integration | Yes | Yes | Yes | Yes | Yes |
| WhatsApp Flows | Yes | Yes | Yes | Yes | Yes |
| Analytics dashboard | Basic | Advanced | Advanced | Enterprise | No (API only) |
| Multi-agent inbox | 2 (base) | 3 (base) | 5 (base) | Unlimited | Via integration |
| API access (custom integration) | Yes | Yes | Yes | Yes | Primary product |
| India-based support | Yes | Yes | Yes | Yes | Limited |
| Green tick application support | Yes | Yes | Yes | Yes | Yes |
BSP Profiles
AiSensy — Best for: First-time API users, small businessesThe most affordable starting point. Good UI, easy to set up, adequate for businesses doing 500–2,000 messages per month. Broadcast feature works well for promotional campaigns. Automation builder is basic but functional. Upgrade plans go up to ₹4,999/month.
Limitations: Limited CRM integration options on lower plans. Chatbot builder is menu-based only. No advanced analytics.
Interakt — Best for: SMEs with existing CRM, D2C brandsStrong Shopify integration makes Interakt the default choice for D2C brands. Native HubSpot and Zoho integration handles CRM lead flow well. Better automation than AiSensy. The ₹2,499/month price is justified for businesses generating 200+ leads per month.
Limitations: Setup complexity is higher than AiSensy. Slightly steeper learning curve.
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Wati's shared team inbox is the best in class among Indian BSPs — built for sales teams where multiple agents handle the same WhatsApp number. Pipeline view, tagging, assignment rules. Strong for businesses where human conversations are central (not fully automated).
Limitations: More expensive than AiSensy and Interakt. Not ideal for businesses that want heavy automation over human conversation.
Gupshup — Best for: Enterprise, high-volume, custom needsGupshup is the largest Indian BSP by volume and has the most advanced AI/NLP capabilities. Used by major banks, large NBFCs, and enterprise retailers. Pricing is custom and minimum commitment is high (typically ₹25,000+/month).
Limitations: Not suitable for SMEs. Complex onboarding. Long contracts.
360dialog — Best for: Developers, agencies, custom integrations360dialog provides raw API access at the lowest platform fee. No built-in dashboard for business users — it's a tool for technical teams who want to build their own UI on top. Scalify Labs uses 360dialog for clients who need custom CRM integrations because it offers the most flexibility.
Limitations: No business-facing dashboard. Requires technical expertise. Not for non-technical teams.
Recommendation Matrix
| Business Type | Recommended BSP | Reason |
|---|---|---|
| Solo / micro business | AiSensy ₹999 | Affordable, easy to start |
| D2C / e-commerce | Interakt ₹2,499 | Best Shopify integration |
| Real estate / sales team | Wati ₹2,999 | Best multi-agent inbox |
| NBFC / banking (SME) | Interakt or Wati | CRM + compliance features |
| Coaching institute | AiSensy or Interakt | Broadcast + basic automation |
| Enterprise / high volume | Gupshup | Scale, AI, custom features |
| Scalify Labs managed client | 360dialog | Maximum API flexibility |
Should I choose a BSP based in India or international?
All major BSPs listed above either have India offices or serve Indian businesses as a primary market. For most businesses, the support quality and feature relevance are more important than geography. AiSensy, Interakt, and Wati are Indian-founded companies with India-specific features and local support.
Can I switch BSPs after setting up WhatsApp Business API?
Yes, but with friction. Your WABA (WhatsApp Business Account) and approved templates can be migrated to a new BSP. Your phone number stays the same. What's lost: automation flows, custom integrations, and conversation history (which lives in the old BSP's system). Switching takes 1–3 days and requires technical support from both BSPs.
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Disclaimer: The strategies and information in this article are for general informational purposes based on our experience at Scalify Labs. Results vary by business, market, and execution. Consult with a specialist for advice specific to your situation.
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Founder, Scalify Labs
Founder of Scalify Labs · 17+ years in digital marketing · Ranchi, Jharkhand. Has helped 100+ Indian businesses build profitable digital marketing systems.